Business Capstone Project Strategy and Model

Question: Describe about the Business Capstone Project for Strategy and Model. Answer: Introduction The presentation is based on the analysis of the board after the shake-up in the Erie Group. The presentation will be highlighting the performance and status of the company, whether it has improved or decline. The presentation will show the team member added or lost. Further, there will be an explanation of the reason of improvement of decline in the Erie group due to shaking up. Strategy and models used by Erie will be followed by change and impact. Company Status after Shake up Addition after shake-up After the shake-up company thought of implementing new strategic model. The implemented strategic model will further help the company, in improving the position of the company in long-run. Company has to recover its position for achieving growth of the organization, which can be achieved by the implementation of the strategic model. Reasons for improvement Integrated Product Development needs to be implemented for integrating the improvement in the product. Moreover, there are various ways for improving the product, essential for which are given below: More investment needs to be in the research development, process, and product development phase of the company. Improvement in the method of processing the product[1]. Digital product models should be implemented for capturing and developing the market. Strategy Adjusted Strategic models used: There are some strategic models that will be implemented for promoting the product in the market as well as capturing the market share. The model used for Erie will PESTEL Analysis and Michael Porters Five Forces, these models will help the company in the long run as well as short run. Erie will be further implementing these models for improving fulfilling the goals and objective. The company will be further implementing a strong marketing plan for promoting the product[2]. PESTEL Analysis will be explaining political, economic, social, technological, environmental and legal aspect of the company. The model will be focusing on monitoring the macro environment and factors effecting. The result will be analyzed after doing SWOT Analysis of the company will be analyzed after doing complete evaluation of the company. Michael Porters Five Forces analysis will be evaluate the result of the business under the company and with specific strategy of the business. Industry rivalry will be expla ined with the help of bargaining power of the suppliers, threat of New Entrants, threat of substitute as bargaining power of the buyers. Change due to shake-up: Cash flow level of company has seen huge variation from 2016-2022 which are given as follows: In 2016, it has been observed that company has sufficient fund from the operation of the business, but a company has a negative balance in the financial activity of the company. In 2017, it has been noticed that Erie has improved the position of negative financing activity. Moreover, the company has sufficient level of finance and a lot of financial charges in 2017. In 2018, the company has a mixing combination of 2016 and 2017 in all the activity of the company. From the year 2019 to 2022, it has been observed that negative balance is present in the investment activity. In 2023, investing section of the cash flow has grown huge with negative balance. In 2024, Financing activity of the company has improved from the previous it is because may the company must have hot profit due to selling of the some fixed asset. Conclusion From the overall analysis of the company, it has been noticed that due to the implementation of the product the company is not able to generate an adequate amount of profit. It has been further noticed that company should put more focus on the strategic models used above for analyzing the development and implementation phase of the product. It has been observed that company had huge negative balance in the year 2019, which has improved by the time. Reference list Kotler, Philip, Kevin Lane Keller, Delphine Manceau, and Aurlie Hmonnet-Goujot.Marketing management. Vol. 14. Englewood Cliffs, NJ: Prentice Hall, 2015. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education.