Business Marketing Channels Essay Example | Topics and Well Written Essays - 1250 words

Business Marketing Channels - Essay Example Hence, a business marketing channel can be described as a group of interdependent businesses working together right from the product or service source to the endpoint – in this case the consumer – with the aim of delivering the services or products. From this definition, it is noted that a business marketing channel does not involve one business but a group of interdependent businesses. Interdependent means that the businesses involved rely on other members to function and that one member alone is not enough to define a business marketing channel. This interdependence is a fundamental feature of a business marketing channel, where all businesses work together to ensure that their products and services are delivered at the right time and to the right place (Rosenbloom, 2011). It is evident that a business marketing channel is a process that takes time to complete. Even when the process is completed, a connection is built up between the business and the consumer. Two ques tions arise: 1) Why do businesses use business marketing channels? , and 2) What roles do they perform? This paper seeks to answer these questions through explanations and descriptions that pertain to business marketing channels. Companies usually collaborate with distributors. When a company produces a product or service, the company has to find means to deliver either to the consumer. It is for this reason that companies utilize marketing channels. Companies have to determine the most appropriate marketing channel. By using marketing channels, companies are able to obtain more marketing opportunities as the product or service is transacted along the marketing channel. On many occasions companies make use of distributors (McDonalds & Wilson, 2011). A distributor can be another company that specializes in buying from the source company in large quantities and selling to others, in

Finance for business decision Speech or Presentation

Finance for business decision - Speech or Presentation Example As such the role of external auditors, regulatory agencies as well as credit rating agencies become critical because they need to highlight the information which may be detrimental for the interests of the shareholders. The overall role of the external monitors therefore should be up to taking care of the fact that the firm reports all the relevant and pertinent information which may have an impact on the decision making ability of the investors. The case of Enron is considered as one of the leading examples where the external monitors of the firm failed to carry out their responsibilities. The Enron was finally liquidated and the investors lost their money owing to the fraudulent accounting practices of the firm which went unnoticed by the firm’s auditors as well as external agencies. (b) Suppose that you decide to invest $1,308.25 in four equal quarterly instalments, at the same rate of 9.2% p.a. compounding quarterly. The first instalment is invested immediately. What is the accumulated value at the end of one year? The differences between the two investment choices are due to the compounding. In first investment, whole amount is invested whereas in second investment, it is converted into an annuity and is invested with compound interest. The second option yielded higher accumulated value because of the impact of the annuity. (a) Francine wishes to invest in a 5-year corporate bond that pays coupons semi-annually. The bond has a face value of $1 million and pays half-yearly coupons at a rate of 4% p.a. Suppose that her required rate of return on this investment is 6.5% p.a. How much is she willing to pay for this bond? The market price of the bond is higher than the value of the bond at Francine’s required rate of return. Since the bond is selling at discount therefore she should not invest into this bond at this market price. Lamb Limited plans to set aside $28,000 at the end of each year in order to accumulate $100,000