Business Marketing Channels Essay Example | Topics and Well Written Essays - 1250 words

Business Marketing Channels - Essay Example Hence, a business marketing channel can be described as a group of interdependent businesses working together right from the product or service source to the endpoint – in this case the consumer – with the aim of delivering the services or products. From this definition, it is noted that a business marketing channel does not involve one business but a group of interdependent businesses. Interdependent means that the businesses involved rely on other members to function and that one member alone is not enough to define a business marketing channel. This interdependence is a fundamental feature of a business marketing channel, where all businesses work together to ensure that their products and services are delivered at the right time and to the right place (Rosenbloom, 2011). It is evident that a business marketing channel is a process that takes time to complete. Even when the process is completed, a connection is built up between the business and the consumer. Two ques tions arise: 1) Why do businesses use business marketing channels? , and 2) What roles do they perform? This paper seeks to answer these questions through explanations and descriptions that pertain to business marketing channels. Companies usually collaborate with distributors. When a company produces a product or service, the company has to find means to deliver either to the consumer. It is for this reason that companies utilize marketing channels. Companies have to determine the most appropriate marketing channel. By using marketing channels, companies are able to obtain more marketing opportunities as the product or service is transacted along the marketing channel. On many occasions companies make use of distributors (McDonalds & Wilson, 2011). A distributor can be another company that specializes in buying from the source company in large quantities and selling to others, in